Vision is Easy – Close your Eyes

If you’re a CEO and you wake up one morning and don’t recognize your own company, it’s time to rebrand. The first thing you’ll need is a vision of what you want to company to look like and how you want it to be different. The hard part is actually coming up with that vision. […]

Strategy Needs to be Simple. Like war.

As @burningbushman, working in the average everyday media world, I can’t help but notice that so many companies appear to complicate things beyond necessity. What I am finding that I am very good at is getting to the heart of the matter and then making it beat. While we’re on the subject, think about your […]

Can’t Make a Viral Video

I know, I know, I’m behind the times. I just now found out about “Will It Blend?” campaign. And there’s not much to be said about it. It’s a good idea, simple and it’s about the brand. That’s the bad news because now, all those clients who want a viral video will point to BlendTec […]

Slide Share got it right

If you’re looking for an excellent example of everything a good tagline does for a company, look at Slide Share. Theirs is Present Yourself. Good taglines say what you do, what you do for me and they make me go hmmmm. This one says what their feature attraction is. You can upload your presentations that […]

Not all Brands are Cool

Just because Old Spice was able to turn something fairly mundane into something half way cool doesn’t mean everyone can or should try to do the same thing. Miracle Whip, I’m talking to you. I just had the pleasure of watching a You Tube ad for your product in front of my @Ke$ha video. Thanks […]

Liven up your Logo w Motion Graphics

It’s a great time to be in advertising and marketing. Brands can come alive like never before. With the Internet being what it is, and the Apple forcing everyone to go with HTML5, now is the time to take a look at that most essential visual element you own – your logo. Is it just […]