Teeing Up Your Brand – Use Your CEO Vision and Stripe It

CEO vision is integral to your corporate branding. But let’s not talk brand strategy and branding here. Let’s go golfing. Here we are on the first tee box at the club or your favorite course. Depending on how things are going, you’re either here a lot or a little. Either way, your time management skills […]

Stiff as a Board – the visionary’s ultimate challenge

Once upon a time, this past Monday, there was a board meeting at a non-profit organization where one of my closest friends is in charge. He’s not the Executive Director, but he runs the place. He has a better vision of the future than the newly appointed ED. The board was assembled in person and […]

Great Leaders Make Great Brands

You know how they say that dogs sometimes look like their owners? Same thing is true about branding. Branding starts at the top, and the best thing a new CEO can bring to the branding table is a strong personality. One that is easily read and understood so that those underneath him can assume the […]

CEO Vision drives Top>Down Branding

While there may be a steering committee, a strategic direction committee and a marketing committee to all make happy, the one person Burning Bush makes happy is the CEO. Despite all the other layers of stakeholders in the branding process, the CEO is still the vision- giver. Branding is funny in that it has to […]

Burning Bush to Rebrand Taco Bell

A recent Facebook promotion by Taco Bell proved three things: Their food is so bad that they couldn’t give it away. Second, this one social media promotion failed, giving the rest of us lessons in what not to do. I thank them. Third, Taco Bell needs to rebrand. Below is the original LinkedIN CMO Site […]