Tunneling Your Way to a New Brand

As CEO, you see your brand like almost no one else. You see it all; the way it is now, the progress from the past and the path it needs to follow to meet your vision. It’s good to be up high. Ask a pilot. Now think about your staff and your employees. How do […]

Strategy Needs to be Simple. Like war.

As @burningbushman, working in the average everyday media world, I can’t help but notice that so many companies appear to complicate things beyond necessity. What I am finding that I am very good at is getting to the heart of the matter and then making it beat. While we’re on the subject, think about your […]