Stiff as a Board – the visionary’s ultimate challenge

Once upon a time, this past Monday, there was a board meeting at a non-profit organization where one of my closest friends is in charge. He’s not the Executive Director, but he runs the place. He has a better vision of the future than the newly appointed ED. The board was assembled in person and […]

Vision is Easy – Close your Eyes

If you’re a CEO and you wake up one morning and don’t recognize your own company, it’s time to rebrand. The first thing you’ll need is a vision of what you want to company to look like and how you want it to be different. The hard part is actually coming up with that vision. […]

Not all Brands are Cool

Just because Old Spice was able to turn something fairly mundane into something half way cool doesn’t mean everyone can or should try to do the same thing. Miracle Whip, I’m talking to you. I just had the pleasure of watching a You Tube ad for your product in front of my @Ke$ha video. Thanks […]