Burning Bush to Rebrand Taco Bell

A recent Facebook promotion by Taco Bell proved three things: Their food is so bad that they couldn’t give it away. Second, this one social media promotion failed, giving the rest of us lessons in what not to do. I thank them. Third, Taco Bell needs to rebrand. Below is the original LinkedIN CMO Site […]

Vision is Easy – Close your Eyes

If you’re a CEO and you wake up one morning and don’t recognize your own company, it’s time to rebrand. The first thing you’ll need is a vision of what you want to company to look like and how you want it to be different. The hard part is actually coming up with that vision. […]