Tunneling Your Way to a New Brand

As CEO, you see your brand like almost no one else. You see it all; the way it is now, the progress from the past and the path it needs to follow to meet your vision. It’s good to be up high. Ask a pilot. Now think about your staff and your employees. How do […]

Teeing Up Your Brand – Use Your CEO Vision and Stripe It

CEO vision is integral to your corporate branding. But let’s not talk brand strategy and branding here. Let’s go golfing. Here we are on the first tee box at the club or your favorite course. Depending on how things are going, you’re either here a lot or a little. Either way, your time management skills […]

Stiff as a Board – the visionary’s ultimate challenge

Once upon a time, this past Monday, there was a board meeting at a non-profit organization where one of my closest friends is in charge. He’s not the Executive Director, but he runs the place. He has a better vision of the future than the newly appointed ED. The board was assembled in person and […]

Great Leaders Make Great Brands

You know how they say that dogs sometimes look like their owners? Same thing is true about branding. Branding starts at the top, and the best thing a new CEO can bring to the branding table is a strong personality. One that is easily read and understood so that those underneath him can assume the […]

Burning Bush to Rebrand Taco Bell

A recent Facebook promotion by Taco Bell proved three things: Their food is so bad that they couldn’t give it away. Second, this one social media promotion failed, giving the rest of us lessons in what not to do. I thank them. Third, Taco Bell needs to rebrand. Below is the original LinkedIN CMO Site […]

Vision is Easy – Close your Eyes

If you’re a CEO and you wake up one morning and don’t recognize your own company, it’s time to rebrand. The first thing you’ll need is a vision of what you want to company to look like and how you want it to be different. The hard part is actually coming up with that vision. […]

Strategy Needs to be Simple. Like war.

As @burningbushman, working in the average everyday media world, I can’t help but notice that so many companies appear to complicate things beyond necessity. What I am finding that I am very good at is getting to the heart of the matter and then making it beat. While we’re on the subject, think about your […]