As CEO, you see your brand like almost no one else. You see it all; the way it is now, the progress from the past and the path it needs to follow to meet your vision. It’s good to be up high. Ask a pilot. Now think about your staff and your employees. How do […]
Posts Tagged ‘social media’
Tunneling Your Way to a New Brand
August 2, 2011
Posted in Branding and Marketing |
Tags: @BurningBushman, advertising, brand consultancy, brand consultant, brand managment, brand marketing, brand process, brand strategy, brand values, branding, brands, burning bush brands, CEO, CEO driven branding, CEO friendly, CEO in transition, rebranding, social media, successful branding
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Burning Bush to Rebrand Taco Bell
July 3, 2011A recent Facebook promotion by Taco Bell proved three things: Their food is so bad that they couldn’t give it away. Second, this one social media promotion failed, giving the rest of us lessons in what not to do. I thank them. Third, Taco Bell needs to rebrand. Below is the original LinkedIN CMO Site […]
Posted in Branding and Marketing |
Tags: burning bush brands, CMO Site, LinkedIn, new brand, rebrand, rebranding, social media, social media fail, Taco Bell
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Burning Bush 